In an age when more and more people do not want their activities tracked online, cookie-based web marketing is becoming less and less effective for businesses to get their messages seen. These cookie-based services are the status quo of online marketing, with campaigns that offer no transparency, no local reach guarantee, minimal reporting and can open the door to fraud.
Bliss Digital Media uses a cookie-less customer targeting model that uses sophisticated research to identify the audiences that visit brand websites. This model excels in local online advertising because the local advertiser is getting in front of people in their own community on the actual websites they visit. With the right call-to-action, a local consumer might not just click on the ad, but they might walk in the advertiser’s front door and start asking questions.