Bliss Publishing Adds Digital Marketing Arm
Bliss Publishing, LLC, local publisher of Natural
Awakenings Austin, has added a digital marketing arm, Bliss Digital Media,
to complement current promotional opportunities for local businesses.
In an age when more and more people do not want their activities tracked online, web ad services such as Google Ads and other cookie-based web marketing are becoming less and less effective for businesses to get their messages seen. These cookie-based services are the status quo of online marketing, with campaigns that offer no transparency, no local reach guarantee, minimal reporting and can open the door to fraud.
Bliss Digital Media uses a cookie-less customer targeting model that uses sophisticated research to identify the audiences that visit brand websites. This model excels in local online advertising because the local advertiser is getting in front of people in their own community on the actual websites they visit. With the right call-to-action, a local consumer might not just click on the ad, but they might walk in the advertiser’s front door and start asking questions.
For example, a local car dealership may initiate a campaign that targets used car buyers age 18-54 that live in a specific Austin-area zip code. The custom targeting model uses predetermined lifestyle affinity websites to deliver the web ad within a geo-target that is specified with the campaign. Since this kind of customer’s potential web activity has already been predicted through research, the dealership knows that when the ad is seen, it is by someone who is looking to purchase a used car and who lives close by.
Bliss Digital Media can purchase web ad campaigns on thousands of websites with 100% transparency, 100% local reach, and 100% viewability above the fold.
For more information about Bliss Digital Media, visit BlissDigitalMedia.com.